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The Best WordPress Plugins for Building Your Marketing Lists

Don’t know how to start building your marketing lists on WordPress? Here are the best plugins to keep in mind and tips on how it’s done. 

One of the most common mistakes people new to internet marketing do, is undermine the value of mailing and marketing lists. Of course, the power such lists have does depend on your target audience. For example, young teens will respond better to social media, as they rarely open their email accounts. But for most other target groups, even for millennials, email marketing can be a huge traffic booster. Not to mention, an email click is arguably far more accessible to convert into tangible results, such as sales or readership, compared even to a social media or search engine click. That’s why having the proper plugins to build your marketing lists on your WordPress website can be crucial to the success of your online marketing strategy.

How to Create a Mailing List via WordPress?

There are different strategies you can use to build upon your marketing list. A popular method is to release some free content to users who subscribe to an email list. Others rely on a popup with an email form prompt. Its common to combine both of these methods for the best results.  And this merely scratches the surface.

Whatever your chosen strategy to convert your readers into subscribing is, a proper plugin to help you deal with all the content is a must. The best plugins provide a wide array of options, but their primary function is to help you keep track of who has already subscribed and who hasn’t.

Based on that, plugins help you separate your audience and redefine the experience each of the two groups (subscribers and non-subscribers) have on your website. To help you out, here are some of the best tools you can use to keep track of your mailing lists on your WordPress website.

The Best Marketing and Mailing List Plugins Today

Ninja Popups

Price: $25


Ninja Popups is one of the most affordable PopUps plugins for WordPress. Supporting almost all the primary mailing list services, including MailChimp, GetResponse, AWeber, Campaign Monitor, ConstantContact and more. The plugin is extremely popular due to the ease of use and the number of design options it provides.

Thrive Leads

Price: $19 (monthly subscription) for unlimited Websites, $147 one time for 15 Websites, $97 one time for 5 Websites


If you want the best bang for your buck, Thrive Leads might be the best choice for you. The plugin has a multitude of useful features, such as test opinion forms, design templates, content styles and much more. It has an easy to use drag and drop editor, and additions such as SmartLinks, Detailed Analytics. This is why Thrive Leads is another popular choice for WordPress marketing lists.

Optin Forms

Price: Free


Optin Forms is designed to be a lightweight solution that helps you avoid dealing with popups altogether. The service provides you with an easy solution to put an email subscription form above or below your post. It is an excellent solution to keeping a marketing list as secure as possible. It works with some of the most popular mailing services, including GetResponse, Madmimi, Interspire, MailChimp and more.

Lead Pages

Price: Free Trial, Starting at $25 Per Month (Subscription Based)


If building complete landing pages to generate your leads is the way you prefer to get things done, Lead Pages might be the perfect plugin for your website. With over 160 templates to choose from and an intuitive drag and drop platform, the plugin gives you the customizability needed to create the perfect marketing list landing page. Another one of its best features is that the plugin also provides you with popup options, SMS opt-in codes, one click signups and supports over 40 different marketing platforms and mailing services.

Bloom Email Opt-in

Price: As a Package with 85 Themes by a Subscription to Elegant Themes ($69 per Year, $89 per Year, $249 one time fee)


Using Elegant Themes or planning to join them? You might as well use their elegant pop-up marketing list plugin solution for WordPress. The plugin provides you with the option to rack your subscribers, have opt-in triggers and allows you to target specific content. While it doesn’t have some of the more advanced functionality of plugins such as Thrive Leads or Lead Pages, the plugin should be enough for simple mailing lists or other popup forms. Plus, its design templates are arguably amazing.

WP Notification Bar

Price: Free Version, $29 for Full Version


Another way you can build your marketing lists is via the addition of a notification bar on your WordPress website. However, arguably the best way to do so is via the WP Notification Bar plugin. While most of its useful features don’t come with the free version, the plugin is powerful enough to help you display custom content and link to landing pages. Other features include split testing, customizable designs and animations, basic analytics and support for some of the most popular email Providers, such as Madmimi, Mailchimp, Campaign Monitor and more.

Optin Monster

Price: Subscription Based, Starting at $19 Per Month


Another powerful all-around plugin for managing your marketing lists on WordPress is Optin Monster. It hosts some great features, including dynamic text replacement, content locking, display rules, opt-in forms, CSS designs, shortcode placement, page level targeting and split testing, among others. Optin Monster is an excellent choice for those who want the best of the best for their marketing lists management. While not providing you with a landing page, the plugin has every other opt-in option and feature you might desire.

Learn more about how to choose the right way to build your mailing list on WordPress and which tools are the right for you, alongside more useful tips right here.

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